1. The Site may utilize (i) a tracking pixel (such as, a smart pixel(s) or managed pixel(s) ("Pixel") placed on certain page(s) of the Site to collect relevant information from the Site and to set a cookie on the browser of End-User(s) (the "Cookie"), (ii) browser stream data of End-User(s) to the Site or (iii) other non-identifiable/non-personal information of the End-User (collectively, hereinafter referred to as the “Targeting Data”). Such Targeting Data may include, among other things (only non-identifiable information of end-user is collected by Site), IP address, date and time of visit to Site and merchandise viewed or placed in End-User e-commerce cart (if applicable). The Targeting Data is used to provide targeted relevant advertisements for the End-User(s), while the End-User(s) are on the Site network and/or partner websites (at discretion of Redbus) and may be combined or matched to third party data to identify potential customers of Redbus and display a targeted advertisement to such potential customers
2. Redbus agrees that Targeting Data shall only be disclosed by Redbus for (i) the Site’s performance of the Services (if found appropriate by the Redbus); (ii) any other business purposes of Redbus; and (iii) limited purpose of data analysis, which shall be carried out by such third parties for and on behalf of Redbus and upon Rebus’s express instruction in this regard provided that for this subsection (ii)& (iii)the Targeting Data is used and disclosed by Redbus on an Aggregated-basis only (if considered appropriate by the Site).For the purpose of this Clause “ Aggregated ” shall mean a form in which the Targeting Data (defined below) is combined with data from other campaigns of other advertisers and precludes identification, directly or indirectly.

Redbus reserves the right to modify this Cookie Policy at any time with or without any further notice(s) by uploading the revised Cookie Policy on the Site and it is the duty of the End-User to keep itself aware of the revisions to the Cookie Policy of the Site.

REDBUS WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, AND CONSEQUENTIAL DAMAGES, ARISING OUT OF OR IN CONNECTION WITH THE COOKIE POLICY, THE SITE, THE TRANSACTION PROCESSING, INABILITY TO USE THE SITE OR THE TRANSACTION PROCESSING, OR THOSE RESULTING FROM ANY HOTEL RESERVATION/TICKET BOOKINGS PURCHASED OR OBTAINED OR MESSAGES RECEIVED OR TRANSACTIONS ENTERED INTO THROUGH THE SITE BEYOND THE VALUE OF THE LAST TRANSACTION CARRIED OUT BY THE END-USER THROUGH THE SITE.

This Cookie Policy is governed by and shall be construed in accordance with the laws of Malaysia. The courts in Malaysia shall have exclusive jurisdiction in respect of any disputes arising out of or in connection with this Cookie Policy.

1. The Parties acknowledge and accept that electronic format shall be deemed an acceptable means of communication for the purposes of this Cookie Policy.
2. This Cookie Policy constitutes the complete and entire agreement between the Parties on the subject of ‘Cookie norms of the Site’ and shall supersede any and all other prior understandings, commitments, representations or agreements, whether written or oral, between the Parties to this Cookie Policy.
3. If any provision of this Cookie Policy shall be found by any court or administrative body of competent jurisdiction to be invalid or unenforceable, such invalidity or enforceability shall noteffect the other provisions of this Cookie Policy, which shall remain in full force an effect.
4. In no event will any delay, failure or omission (in whole or in part) in enforcing, exercising or pursuing any right, power, privilege, claim or remedy conferred by or arising under this Cookie Policy or by law, be deemed to be or construed as a waiver of that or any other right, so as to bar the enforcement of that, or any other right, power privilege, claim or remedy, in any other instance at any time or times subsequently.